creating your online portfolio

Today’s post is for a new client who I’ll be working with on creating his professional portfolio.  Since I get many portfolio related questions, I thought I’d share it with you too.

First, a round up of resources from my site and others:

Places to post your portfolio:

You can go one of 2 routes. You can either post it on a creative portfolio community or blogging platform or build your own site, like mine that’s on WordPress. I had someone create my site and then tell me how to use it, but I do know some smartie pants people who have figured it out on their own.  Wordpress is not the only way to go, but it’s the most common right now and it’s what I’m personally familiar with. I love how easy it is to use.

You will want to make sure that you can make updates yourself. The days of having to connect with your programmer to update your site are over, so if you’re doing that now, then it’s time to make a switch so you can make your life easier.

Portfolio communities

(there are gazillions of these so I’ve listed a few of my favorites. There are always new ones cropping up and I’m sure I’ve forgotten some, so please list ones that you like in the comments below)

Behance Network

Cargo Collective (the advantage of this is that you can create your own URL. I’m not sure how to do this, but one of my clients figured it out and seems happy with it. Of course, you still have to work within their template).


The Creative Finder from Design Taxi

Krop (with digital focus)


Blogging Platforms:



For DIY:





Some things to think about for your portfolio:

__ Make sure that your links work. That includes when you post the portfolio link on Linkedin.  I’ve seen many creative profiles on Linkedin who have a link that doesn’t work.

__ If you include Twitter as a way to get to know you, then use Twitter. Don’t bother if your last update was in July on your way to the pool. If it helps someone get to know you, then by all means, include it.

__ Have a point of view:  when someone looks at your portfolio, do they get to know you a little more?  Do they know what your creative vision is?  If you’re more junior, and you’re still developing it, then talk about what gave you the fire in your belly to become a professional creative. If you’re more senior and either moving in to or already are a leader, then talk about who you are as a leader.

__ Look around at how other portfolios are set up to notice trends, and what has become outdated (like lengthy Flash intros or blasting music), but if you start to freak out about how good everyone else’s portfolios are, then stop doing it.

__ Even though your portfolio is online, you still need to work on your presentation of it, and bring it with you to an interview.  That means bring your laptop or an iPad. It also wouldn’t hurt to have a back up printed copy. Nothing fancy, just a bound notebook of printed pages.

I hope these are helpful and please share any insights or resources you have in the comments. I’d like to add them to my Resources page too.

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