Never underestimate the power of tweaking.
If you’re not getting any response when you submit your online portfolio for potential work, it could be time to review it and make sure it’s as good as it should be. It doesn’t necessarily mean a complete overhaul is needed because sometimes making small changes can be very effective.
I wrote a recent post with tips for your portfolio here.
But, here are 8 more questions to ask yourself about your online book:
1. Is it obvious to the user how to find things on my site? Note that I say “user” because it may be obvious to you, but if you keep getting questions from different people on the same things, then it’s time to pay attention. You might need more explicit directions or simply an arrow on an image to move the user forward.
2. Is it easy to get back to the homepage from every page on my portfolio?
3. How will my portfolio look on a mobile device? Is it accessible? If you’re site is in Flash and the Creative Director happens to review portfolios from his iPad, then you’re out of luck. It’s sad, but true.
4. Is my site an easy URL to remember? A recruiter or hiring manager will remember your name before they remember your clever play on words. (I recently changed my own site from Ruby Creatives to my name when another coach gave me this piece of advice.)
5. Are there explanations or summaries for each campaign or piece?
6. If there are, is it consistent throughout the book?
7. Do I have any dates on work that makes it seem old? I know that 2006 seems like yesterday to many of us, but in a portfolio, it could look a little dated. Do you have more recent work you could replace it with? Or if you really love the piece, can you remove the date or not show it?
8. Do I have a printed back-up to bring to a meeting in case there’s a problem with the online version? This might seem old school, but hiring managers and recruiters appreciate when you’re prepared for anything. It doesn’t have to be fancy or expensive. Just make print-outs that are organized in the same way as your online portfolio, with the same descriptions and bind them.